Three Lessons from Seth Godin

An Introduction

First off, as an introduction, Seth Godin's bibliography:

(1993). The Smiley Dictionary
(1995). eMarketing: Reaping Profits on the Information Highway
(1999). Permission marketing: turning strangers into friends, and friends into customers
(2001). Unleashing the Ideavirus
(2002). The Big Red Fez: How To Make Any Web Site Better
(2002). Survival is not enough: zooming, evolution, and the future of your company
(2003). Purple Cow: Transform Your Business by Being Remarkable
(2004). Free Prize Inside!: The Next Big Marketing Idea
(2005). All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
(2005). The Big Moo: Stop Trying to be Perfect and Start Being Remarkable
(2006). Small Is the New Big: and 193 Other Riffs, Rants, and Remarkable Business Ideas
(2007). The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
(2008). Meatball Sundae: Is Your Marketing out of Sync?
(2008). Tribes: We Need You to Lead Us. Portfolio Hardcover
(2010). Linchpin: Are You Indispensable?
(2011). Poke the Box

What I'm learning from Seth Godin:

1. Don't be perfect, be "good enough" to ship.

2. You don't need everyone, just enough people to get you the next round and the next.

3. We can start now, because the world is changing and there's no reason to wait.